Local SEO for businesses that serve a place. Be the one people find when they search nearby.

A brown and white zebu with long curved horns standing beside a stone wall and prickly pear

Zen Zebu

Zen Zebu is a digital marketing agency specialising in local SEO. Our mission is simple: to help local businesses thrive in the digital world.

What we do

Local SEO

Local keyword research
Google Business Profile optimisation
Citation building
Review guidance
Location and service pages
Local business structured data

Make sure the people searching near you find you first.

Link building

Quality backlinks
Authority and credibility
Targeted referral traffic
Link audits

Earn the links that make a site worth trusting.

Online campaigns

Targeted content campaigns
Online presence optimisation
Performance tracking

Content that reaches the right people, measured.

Point at anything on the list.

An 1834 hand-coloured plan of the town of Brecknock, with streets, river and a key of buildings

Why local matters

Someone searches for a plumber, a dentist, a café. Google answers with a map and a short list. Google says it ranks local results mainly on three things: relevance, distance and prominence.

Relevance

How well your profile and website match what the person asked for.

Distance

How far you are from the searcher. You cannot change this one.

Prominence

How well known you are, from reviews, links and listings. This takes work, and it can be improved.

Two out of three can be worked on. That is the job.

A row of shop fronts below sandstone tenements on a Glasgow high street — The high street is where the customers are. Search is how they get there.

A navy-painted shop front with yellow hoardings on a pedestrianised street in Stamford — Every shop front has a second one on Google.

How it works

First, we look.
At what Google sees: your Business Profile, your site, your listings and the businesses you are up against in local search.
Then, we fix.
The basics: profile complete and correctly categorised, details identical everywhere, pages that say what you do and where.
Then, we build proof.
Citations, reviews and quality links: the signs that other people, and other sites, vouch for you.
Then, we measure.
We track the metrics closely and change the plan to suit what they show.

Detail of an 1805 Ordnance Survey map around Epping, Essex

The Google leak, read carefully

In May 2024 thousands of pages of Google Search API documentation came to light. We read through them, with the original reporting alongside, and wrote down what stood out.

Read the May 2024 Google leak notes

Questions, answered

What services does Zen Zebu offer?

Local SEO, link building and strategic online campaigns: SEO, online marketing and online presence optimisation for businesses that serve a place.

What is local SEO?

It is the work of making a business easy to find when people search for something nearby: the map listing, the local results, and the website behind them.

How does Zen Zebu ensure measurable results?

We track performance metrics closely and adjust strategies to achieve tangible outcomes for our clients.

What makes Zen Zebu different from other agencies?

Tailored strategies, a dedication to staying up to date, and a personalised approach to every client.

Can you guarantee a first-place ranking?

No, and be wary of anyone who does. Only Google decides rankings. What we can do is make sure everything you control is as strong and as accurate as it can be.

How do I get started?

Run the free audit above, then email info@zenzebu.com with your business name, the area you serve and a link to your website and Business Profile.

Tell us what you do and where. We will reply by email.